The direct mail was required to be a work that represented Laforet's identity, where fashion culture was born. Also, it was needed to be something receivers wanted to keep with them.

This unique direct mail is composed of four pieces of transparent sheets that a variety of patterns are printed on, so that the layering of those sheets creates countless new patterns. It represents our hope that the 'Private Party' becomes a place where new culture and imagination are born by blending and mixing different fashion cultures.

Many people from the news media, buyers, creators, and fashion models came to the party. This party became topical and appeared in web news, fashion magazines, and design magazines. The client liked this work, so that I got a commission to do a design for a "Private Party" that will be held next term too.