Iwan Fals, one of the legendary Indonesian musicians, finally launched a Ramadan music video. But something’s off: the song keeps being interrupted again & again.

It turns out the song represents how Indonesian needed to adjust to a lot of interruptions during the third Ramadan with the pandemic. At one time, the regulation allowed you to do something, at the other it changed, and later it will be changed again.

Luckily, there’s BCA mobile with various feature that helps Iwan Fals music video and millions of other Indonesian to be #LahirBatinReady (ready mindfully and physically) this Ramadan.

We stretched this campaign even further on the Eid Al-Fitr, when people were doing the tradition they looked forward to the most: sharing eid allowance. With BCA mobile's BagiBagi feature, Iwan Fals sing a song on how everyone can be #LahirBatinReady to share the eid allowance easily, even with all of the interruption.