The brief was to create a product design and marketing concept for the new tissue product in the kids’ category.

The concept is Lambi Creative Education. To stimulate kids’ creativity we offered fun things to do by themselves and together with their parents.

Pivotal to the concept is Lambiz figure, a cute and customisable toy, a canvas for creativity. The Lambi Kids tissue package included Lambiz so you can start customizing it. You can also customise and share Lambiz online.

We wanted the character to look cute and lovable. It has big head, little feet, big ears and distant eyes to offer lots of space for creativity. The rest: world with friends, colors and patterns matched the main character.

Lambi Kids has been launched in Norway and Sweden this spring. The launch roll-out will continue in other 12 markets during this year. First results show enthusiastic response and promising sales.

Some of the markets had decided not to include Lambi Kids in their selection but after seeing the designs they changed their minds.