The Clink Restaurants are restaurants situated inside UK prisons that are open to the general public. The chefs, waitresses and waiters are all prisoners who are training to achieve qualifications so they can begin careers in food and hospitality upon their release from prison. The term ‘The Clink’ is slang for ‘prison’ in the UK.

This campaign raised awareness of the Clink Restaurants inside prisons, by taking prison imagery and giving it a culinary twist. In this execution, the visual of a prison fence collides with the scales of a fish.