Who knew that a supermarket checkout could be so romantic? The three-minute ad sees the protagonist fall for the beautiful checkout assistant, but he can tell she's unimpressed by his junk food purchases. As he visits repeatedly, he starts trying to win her affection by buying more fresh food -- salad, meat from the butcher counter, unusual vegetables like a fennel bulb that his mates view with suspicion -- and trying to cook it. His efforts aren't great at first; however, gradually he becomes a brilliant cook, impressing even his friends -- but will he win the fair lady?