The objective of this poster campaign was to inform its potential customers about the new range of lamps that Lladró now offers. We decided to use conventional posters in an unconventional manner. We decided to use non-standard poster sites (corners) in an interesting way. We create innovative 3 dimensional posters out of regular 2 dimensional paper. We could do this by placing the posters in corners. Because of the corner, a portion of the poster popped out to create a lamp shade. We rigged bulbs under the shades. It was a complete, lit up lamp that made the corner beautiful.

The only metric we relied on to gauge the campaign effectiveness was the footfalls in to the store. Post the Campaign launch, there was a surge in footfalls in the Lladro store. The store registered a 300% jump in footfalls in the first week of the campaign. The innovative campaign captured the imagination of the public and even generated impulse visits to the store. More importantly, we could successfully disseminate the news that Lladro now has a range of lighting fixtures to beautify the home.