Cannes Lions

LAMPSHADE POSTER

PUBLICIS BRASIL, Sao Paulo / SENAC / 2013

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Overview

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Credits

OVERVIEW

Description

We created an indoor campaign for Senac’s many campuses, a communication piece that promoted the main pillars of the event: design and innovation.

Execution

The poster not only caused great visual impact, but also showed in practice some of the basic principles of design: simplicity and functionality.

Outcome

The poster not only informed, but also incited people's curiosity. All vacancies from the course were filled and the campaign was a success.

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