Cannes Lions
SUBSUELO AUDIO, Mexico City / LAND ROVER / 2010
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Real tribal drums were recorded as well as many percussive instruments.African tribal voices were recreated as accurately as possible, in order to convey the feeling that an actual tribe was playing the Beethoven music. This was very relevant to the idea which is that, with a Land Rover, you can visit very far and exotic places.The Fifth Symphony of Beethoven was choosen for this spot because in Mexico it is the most popular and widely know piece of classical music. It was critical for the radio spot to work, that the audience recognised the music.
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