Cannes Lions
Y&R COLOMBIA, Bogota / GRUPO PREMIER MOTORES BRITANICOS / 2014
Overview
Entries
Credits
Execution
Music is to be listened to wherever people want. That´s why we made a banner where people could interact as if they were on the chair of a Land Rover Discovery 4. People could tune and listen to live broadcasts from radio stations from remote places from around the world.
Outcome
8 radio stations were tuned by more than 8,000 people in the first day that the banner where on air.
More than 2,700 visits to the Land Rover site on the first day.
Similar Campaigns
8 items