We created six unique channels with originated content to explore the “going beyond” concept. To some, it can mean off-roading in Africa. To others, it means trying exotic cuisine. All definitions were covered. From interviews with celebrities about what “going beyond” means to them, to films on Land Rover design and driving on ice, etc. Land Rover Go Beyond TV inspires the consumer to indulge their adventurous spirit.

With no ATL support: - Thousands of viewers in 101+ countries have watched Go Beyond TV- Average dwell time 63 mins – double industry average in 2006 - The New York Motor Show launch on April 12th generated over 20 positive pieces of high-profile media coverage with an estimated value of over £100,000.