Land Rover needs to accelerate show room traffic and close sales. Therefore, the main idea is to inform people NOW OR NEVER (creative message) it is the moment to purchase a 4X4 under the special conditions that will be offered just during 10 days.The objective is to concentrate in one creative message and reinforce it by adapting it to the different media channels used: TV, press, radio, MD, Internet etc.

The creative strategy was based on current LR ads, interrupted with a post-it giving a notice message just generated.

- The sales of 2002 compared to the previous year show a decrease, however October shows an increase of 5.5%.- Show room traffic was best since July 2001. It increased 33% with respect to September 02.- Web traffic increases 22% with respect to September 02.- www.solo10days.com achieved 11,458 visits, 600 of them registered for more info.