Brief/objectives: Create a ‘reveal’ site to announce Land Rover’s launch of the Discovery 3. Foster awareness and understanding of the vehicle’s function-lead design.

Audience: adventurous, confident decision-makers with an unconventional streak. Predominantly 34-55 years old.

Creative Solution: Land Rover talked about the vehicle’s pure conviction and bold design so our site reflected these properties. Like with the vehicle itself everything on our site is there for a purpose. The design is striking, utilising clean, white space but a navigation system that encourages exploration by our audience. This bold, purposeful tone also extends throughout the copy.