Cannes Lions
TBWA\BRUSSELS, Brussels / HANDICAP INTERNATIONAL / 2006
Overview
Entries
Credits
Execution
You can’t be more susceptible to handicapped problematics than on the moment when you wait for the walk green light. Crossing the road which is so simple for every pedestrian unfortunately isn’t so evident for handicapped people.
Outcome
With a budget of €3000, not only did we reach pedestrians and drivers in three Belgian cities but there was also a massive coverage of this stunt in the daily newspapers and on television. The stunt was massively covered on national television and daily newspapers.
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