“Beauty takes care” is a disruptive campaign. It restores beauty as a valuable concept. It supports beauty’s strength and power of admiration. Through this campaign, we want to raise people awareness about how precious beauty is.

“Beauty takes care” is a genuine campaign composed of a photography series and a film. They tell us the story of beauty and nature through a journey above women’s body filmed as natural, hilly landscape. By playing on that ambiguity that links nature and women's body, we wanted to highlight the responsible commitments of Le Petit Olivier, and their will to work in accordance with both the natural and human environment. Beauty is a precious legacy that nature gave us, now it is our duty to take care of beauty.

We chose a great photographer / artist, and asked him to film and photograph the bodies of women so as to evoke sublime landscapes in which we ourselves would like to walk around.

For maximum realism, the film clips were edited so as to evoke a journey through familiar but unknown places at different times of day, and in different weather conditions.

These landscapes were then exhibited in very large formats in a famous Parisian art gallery where we invited journalists to come and talk about beauty and ecology.

no results so far launch of the campaign march 30th