Cannes Lions

LANGUAGES

Y&R BUENOS AIRES, Buenos Aires / AGEA / 2015

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

Ole Language Camp” is a language learning program developed in order to promote the integral formation of young people who dream to succeed abroad. Through soccer, it promotes the approach and learning of a new culture and way of life to the guys that, for different reasons gave up their studies.

In addition, the brand is positioned in a different place: a brand that goes with the youngest people before they succeed, in the same way it will assist them closely when they are fulfilling the dream of their lives. And for those who won’t achieve it, Olé will leave something to them that they won’t forget for the rest of their lives.

Outcome

The participants attended international examinations certified by Cambridge Institute, Goethe Schule, Dante Alighieri Association and the Alliance Française where their knowledge was measured. 75% of the students passed the tests.

The project began in the All Boys Club of Buenos Aires approaching, for the first time, 250 kids to a foreign language.

For the second half of 2015, another 3 clubs from Buenos Aires city and Córdoba province are going to deploy it.

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