Experiential brand activities are new and have simple interaction with the audience. Customers would like to see more brave works, but it is really hard to get an end product with powerful ideas because we have less practice about the executuions.

In front of the Istanbul's most crowded shopping mall, Cevahir, we've built the laser room. The container was surrounded by screens to ensure people watch what is going on. There was an MC to draw attention to the event.

We ran the Turkcell Laser Room for 2 days. Within 2 days, 103 people had joined the game and 5 people owned the tablet. 100,000 people watched the game. The video of the activity was seen on different advertising websites and on video websites it met 500,000 viewers in video websites. The event were on the news on advertising websites including adsoftheworld worldwide and countrywide.