Beyond Retro is a vintage clothing retailer with a true passion for sustainability. In 2017, they took recycling to a new level by promoting and facilitating organ donation — another kind of recycling that could save lives.

We replaced all Beyond Retro’s price tags with special made price tags that included organ donor cards. Cause it’s really that simple. Our customer who signed the card and kept it in their wallet instantly became organ donors.

This year, leading up to the Christmas holidays — a time of giving — we wanted to remind and inspire even more people to become organ donors. We did it through two print ads, both using a rewritten headline from one of the most beloved Christmas songs.