Cannes Lions
WORK EDITORIAL, Los Angeles / JOSE CUERVO / 2017
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At the centre of the campaign is a two-minute online video depicting how a group of braggers choose to spend their last moments while civilisation crumbles around them. As the impending doom worsens outside in the most cinematic way, the parties bring the "Tomorrow is Overrated" message to life by doubling down on their music, dancing and drinking.
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