Cannes Lions

LAST MINUTE TRAVEL

OGILVYONE WORLDWIDE, Frankfurt / L'TUR / 2006

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Outcome

Results:As expected, the target group had no interest in the bus trip - they wanted to go to the destination of their dreams. 6.87% of the target group set up a vacation profile with L'TUR.

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