Cannes Lions

Last Year's Lemons

WIEDEN+KENNEDY NEW YORK, New York / ABINBEV / 2021

Film
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Overview

Entries

Credits

OVERVIEW

Execution

The film opens on a group of friends reflecting on all of the lemons life handed us in 2020. It then flashes back to relatable moments ruined in 2020– holiday celebrations, live sports, haircuts, friendly gatherings, travel plans, weddings. In each situation, lemons rain down, pummeling those moments from above.

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