Cannes Lions
GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2017
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Description
In our story, a driver has a strange encounter. Due to his tiredness, his mind is playing tricks on him making a group of motorcyclists look like sheep riding motorbikes. One after the other passes his side window. He cannot help but start to count sheep and slowly falls asleep. Luckily his Volkswagen Polo is equipped with the driver alert system to prevent worse.
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