Burger King stores at night are so friendly as they are that during the day. Drunk people, fights, bizarre meetings, after-parties parties... So the brand wanted to create an alternative for those who loves eating a Whopper at night but wants to avoid all these strange things.

A new delivery service, the Late Night Delivery, with special deals from 11 PM to 6 AM. A way to encourage people to have a Whopper away from our stores. And to promote it we created the slogan "the best of BK without the worst of BK" and used our worst Youtube moments as a campaign. Instead of hiding the truth our strategy was to embrace it and transform it into a game changer moment to the brand.