To communicate this promotion we used Lattella’s owned media: radio, product packaging and Facebook, attracting a large number of young music enthusiasts that embraced this activation, and sang the song!

As music being the main motor for this promotion we paired with the largest festival in Austria, offering tickets and amazing giveaways.

Additionally, Lattella had a prominent presence on the festival, with a unique “Rocktail” bar offering refreshing custom made Lattella based cocktails to festivalgoers.

Right after, the Facebook page was flooded with fans posting photos from the festival and sharing the Lattella music experience.

Lattella was able to connect with its fans:

More than 3,000 participants.

11,300 jingle submissions.

An average of 3.7 creations per person.

One third of the participants subscribed for the newsletter.

And a market share increase of 63%!

Despite a small budget, Lattella became the strongest brand in Austria’s milkshakes, bringing sun and music to the whole country.