We painted a number of buses in each of the major cities in Japan. But instead of driving them around, we placed them at different locations each morning before dawn. Then we had people pull them along the road. We even invited members of the public to have a go.

The Impossible Bus Pull created considerable buzz wherever the buses turned up (they were often outside stadiums during major sporting events). A slew of articles and appearances on news and variety shows soon followed. One of the most famous Sumo wrestlers gave it go. He didn't even break a sweat.