Cannes Lions

LAUNDRY DETERGENT

ANIML, London / UNILEVER / 2014

Case Film
Case Film
Case Film
Case Film
Case Film
Case Film
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To understand what the world is like for kids today, we needed to see it from their point of view. From this perspective we were able to truly reveal the changing nature of childhood.

In ‘Learning is Messy’ Dr Ashok Jansari, a leading cognitive neuropsychologist, explains the scientific reasons behind the benefits of hands on experiences and play.

The film introduces us to executive functions, a broad term for skills such as creativity, planning, decision-making and autonomy. Cutting-edge neuropsychology has helped us understand the vital role of play in the development of these executive functions.

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