Wisk MVP:A revolutionary online destination that engaged a key demographic generated awareness of a new product extension and drove sales. The Wisk MVP website allowed consumers to:1. Interact with the product in radical way via innovative technology that demonstrated the product’s powerful attributes.2. Upload and print, save or share personalised photos with family and friends.3. Enter into a national photo contest with a chance to be showcased in a high-profile print vehicle.4. Access a photo gallery with voting capabilities to select winning picture.5. Play games that reinforced brand efficacy.The website’s branded content, unique design and custom tools created powerful viral waves that were far-reaching, long-lasting and effective in increasing brand awareness among the target audience.

Awareness and Impressions:1. Surpassed program expectations by 56%.Consumer Engagement:1. 73% of consumers visited the website multiple times.2. Consumers spent an average of 39 minutes per visit touring the site and interacting with content/tools.3. Each photo contest entrant sent and average of 4 photos to family/friends.