Cannes Lions

LAUNDRY DETERGENT

LEO BURNETT ISTANBUL, Istanbul / PROCTER & GAMBLE / 2010

Presentation Image

Overview

Entries

Credits

Overview

Execution

Promotion is held in the restaurants who serve home cooked meals and stews. Tide Napkin Dispenser was given to the mothers who visited the restaurants with their kids and who filled out the Tide consumer information form.

Outcome

Tide Napkin Holder promotion is held in 25 restaurants. Many women received their Napkin Holder by receiving the consumer form.

Similar Campaigns

12 items

Is Being a women a power or a difficulty?

SESLIHARFLER AGENCY, Istanbul

Is Being a women a power or a difficulty?

2017, PROCTER & GAMBLE

(opens in a new tab)