Cannes Lions

LAWN CALCULATOR

DIGITASLBI NORDICS, Stockholm / HUSQVARNA / 2015

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

The lawn calculator utilises Google Maps and an internal calculation functionality to measure the total square metres of specified lawn. The m2 total is then compared to Husqvarna robotic mower specifications to choose the appropriate robotic mower model for the specified lawn.

Outcome

We had an integration rate of 20% and increased traffic to the robotic mower landing pages increased during the media run of the banner with over 30%.

Similar Campaigns

12 items

1 Cannes Lions Award
Rewilding Mode

PRIME WEBER SHANDWICK, Stockholm

Rewilding Mode

2024, HUSQVARNA

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