Cannes Lions
DIGITASLBI NORDICS, Stockholm / HUSQVARNA / 2015
Overview
Entries
Credits
Execution
The lawn calculator utilises Google Maps and an internal calculation functionality to measure the total square metres of specified lawn. The m2 total is then compared to Husqvarna robotic mower specifications to choose the appropriate robotic mower model for the specified lawn.
Outcome
We had an integration rate of 20% and increased traffic to the robotic mower landing pages increased during the media run of the banner with over 30%.
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