Lawrence & Mayo, India's leading retailer in optical products, boasts of the widest range of branded sunglasses. The brief was to communicate Lawrence & Mayo as the retail outlet where you could find a pair of sunglasses that is best-suited to you. The audience was anyone above the age of 18 years.

The campaign is based on the idea that there are many icons who can be identified simply by their sunglasses. It's as if the sunglasses and the individuals are soul-mates. Such a soul-mate exists for you too, and with our widest range of sunglasses, chances are that you'll find them at Lawrence and Mayo.Our memory of these icons is invariably their faces with the sunglasses, with their achievements as a backdrop. We showed the sunglasses as a photograph and then let our imagination loose in the backdrop, with glimpses of their lives and body of work.

This campaign ran in newspapers and magazines apart from the in-store posters. It was released in DNA (Daily News Analysis) newspaper in half page size and in magazine (Timeout) across the metro towns in India i.e. Bombay, New Delhi, Bangalore, Chennai and Calcutta. The ads were released around the Christmas/new-year shopping season.

The client received appreciative feedback through phone calls. And, more importantly, sales were up by 22% as compared to the previous season.