Cannes Lions
R/GA, New York / LAWRY'S / 2012
Overview
Entries
Credits
Description
Getting the family to the dinner table isn’t easy, especially with all the digital distractions today — and it’s not as if mom doesn’t have enough to do in a day. So to help mom out, we created a fun and useful app that lets the family know when dinner is ready.Digital Dinner Bell incorporates Lawry’s seasoning with family recipes. Start by browsing the Lawry’s recipe database and select a meal. After you’ve prepared it, Digital Dinner Bell does the rest. With a simple shake of your phone, the Digital Dinner Bell rings and lets the family know that dinner is ready through SMS, Facebook posts, or a personalised phone call.With over 1,000 downloads per day, Digital Dinner Bell was ranked in the top 10 of the'“Lifestyle' category in the Android Marketplace. But most importantly, we used technology to get the family away from technology and back to quality family time at the dinner table.
Execution
Digital Dinner Bell uses technology to get the family away from technology, and back together at the dinner table. The app incorporates Lawry’s seasoning with family recipes. Start by browsing the Lawry’s recipe database and select a meal. After you’ve prepared it, Digital Dinner Bell does the rest. With a simple shake of your phone, the Digital Dinner Bell rings and lets the family know that dinner is ready through SMS, Facebook posts, or a personalised phone call.
Outcome
Dinnertising Inc. is helping countless mom’s introduce new flavors and dishes to the family. The campaign is featured on the Rachel Ray show, that reaches over 2 million households daily. A few select lucky families even have their dinnertisements aired on the show.
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