Cannes Lions
PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / DEPURDIET / 2010
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Two women in a lift, with the typical conversation about the weather, but instead of talking about the climate, they talk about the times they go to the bathroom. The product is Lax365, an organism regulator, which turns going to the bathroom into an everyday occurrence. This is precisely the sentence the commercial ends with: Lax365. "Make it everyday".
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