Cannes Lions

LAX 365 LAXATIVE

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / DEPURDIET / 2010

Overview

Entries

Credits

Overview

Description

Two women in a lift, with the typical conversation about the weather, but instead of talking about the climate, they talk about the times they go to the bathroom. The product is Lax365, an organism regulator, which turns going to the bathroom into an everyday occurrence. This is precisely the sentence the commercial ends with: Lax365. "Make it everyday".

Similar Campaigns

7 items

SLIMMING PRODUCT

PUBLICIS COMUNICACIÓN ESPAÑA, Madrid

SLIMMING PRODUCT

2010, DEPURDIET

(opens in a new tab)