Problem

Laxamex is a small brand. Small budget = rare opportunities to communicate. And being a laxative is not a pretty subject to begin with. How to get awareness with a minimum budget and a disgusting aura?

Solution

Fun, engaging, memorable. A simple game of tetris that becomes your worst nightmare. No matter how good you are, it will always get stuck. And then our product appears, relieving constipation at the right time and place.

Epilogue.

Players had the option to resend the game via email, to ‘trick’ their friends. In fact, close to 16% of them did. Engaging indeed.

In order to be relevant, we could always put a whole bathroom full of… wait, maybe not.

Exactly. Our own essence took us in the opposite direction. The product tries to be gentle, make you feel good, light, relieved. And that same thinking was applied here. A light hearted humor execution, not trying to hard. Simple, fun and visually clean (at least until it gets constipated). It worked.

The analogy was clear enough, the surprising element was there, and the engagement made it more memorable. Not every single person that saw the banner played with it, but those who did, got into it. After a few seconds, and once the product message did its job, the players shared the game with friends, inviting them via email to try their skills (close to 16% of them did).