Cannes Lions

Le Bon Vivant

STORY STUDIO, Clichy / ASSOCIATION FERDINAND / 2016

Film
Film

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Overview

Description

« Le Bon Vivant » (The Life and Soul of the Party) tells us the story of Lucas and his friends. 5 young millenials that are both funny and touching. They do everything together, they go to college, they party, they mess around...

They live their life like there's no tomorrow because when you are in your 20's that's what you do. Lucas is the"life and soul of the party", the one that motivates the others for everything, the one that is always ready...

One night, after the party, reality is gonna catch these 5 friends up.

The concept of the film is based on a paradox.

When you party, it's because you love life.

When you drive drunk, you can't ignore that you risk your life.

So our strong message is "if you love life, why would you willing to risk it ?"

Similar Campaigns

6 items

FAMINE 24 'CHILDREN OF FIDELITY' CAMPAIGN

ADQUA INTERACTIVE, Seoul

FAMINE 24 'CHILDREN OF FIDELITY' CAMPAIGN

2015, WORLDVISION KOREA

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