Cannes Lions
LE CHOCOLAT DES FRANçAIS, Paris / LE CHOCOLAT DES FRANCAIS / 2016
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Overview
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Description
Tired of hearing people talking about the Belgian and Swiss chocolates, we wanted to promote the French chocolate. In collaboration with many artists, we are playing on France's stereotypes by revisiting them in a creative manner !
Execution
We have invited 200 artists coming from various universes (comics, illustration, painting, etc.) to design more than 500 chocolate bars, with only 5 recipes. Each chocolate bar is signed by the artist to become a piece of art in itself, encouraging people to collect them.
Outcome
In one year, 100 000 chocolate bars have been sold in more than 200 point of sales, distributed in 15 countries. We received more than 700 press publications from both national and international media (Vogue, NY Times, ELLE...), and gathered more than 50 000 followers on Instagram.
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