Cannes Lions
PUBLICIS CONSEIL, Paris / LE MONDE / 2011
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LE MONDE (the informational daily newspaper of reference in France, just as the New York Times is in the USA). The spot shows different current events or scenes from daily life, and in each scene, a title appears as an overlay on the screen. Oddly, the titles have absolutely nothing to do with the scenes shown. A sign asks us: 'Are you really sure about the information you're getting?'. The film is tagged: Le Monde. Informing you better.
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