Cannes Lions

LE SLIP FRANÇAIS

BETC, Paris / LE SLIP FRANCAIS / 2013

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Le Slip Français products are entirely designed and manufactured in France, with a product-range based around the iconic “slip”: high quality underwear for men and women. This spot, with its 60s feel, is a demonstration of the extreme sophistication and high quality of the Slip Français underwear, ending with the slogan “Demand the French slip!”