Book world by Kinokuniya is the largest bookstore in UAE. We were tasked with creating a brand campaign that resonates with avid book readers.

We created an allegory between humans and everyday household furniture that are often balanced out by placing a book under them for support.

It brought a sense of surrealism to something very familiar.

The esoteric nature of the design left room for interpretation thereby encouraging people to spend more time with the posters, and more importantly provoking thought.