In this spot, different couples from various sexual orientations engage in sexually charged activities: they kiss, caress, and generally demonstrate a sensuous and caring attitude towards each other.

When one member of the couple makes a gesture as if to remove their glasses, the other responds with a gesture asking them to keep them on: they like the way they look.

Seeing them on is seductive.

The campaign is a call to a fetishism for glasses, freedom of choice, and self-confidence.