Cannes Lions
FALLON MINNEAPOLIS / LEE APPAREL CO. / 2005
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Description
A classic girl meets boy. Only the girl is a 90-foot supermodel. She innocently strolls through a downtown, bored and unimpressed. She spots a man wearing Lee Dungarees. She scrambles to make herself presentable then borrows a tar mop from a roofer to write her phone number on a billboard.
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