Design-Figures for adults are a worldwide megatrend. Also a perfect way to get connected with target-groups that normaly arent reachable with classic communication. So we created the idea of "Buddy-Lee" (the Lee Cult-Figure), that was as well-know in the twentith century as much as the Barbie. We created a special figure for collectors that is only sold in special shops in association with the street artist "Flying Fortress". The Horizon, which is Germany's most important professional advertising journal, awarded us with the "campaign of the month".