Cannes Lions
CP+B, Boulder / INFINITI MOTOR COMPANY / 2016
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As a brand that challenges the conventional luxury automobiles, Infiniti wanted to set themselves apart from the competition. To do this, we tapped into an interesting truth about wealthy families: They, very seriously, pass down their sophisticated tastes, including their choices in automobiles. So we wanted to encourage drivers to start their own legacy instead of following their families’ old tradition.
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