Simplot Australia is promoting Leggo’s Tomato Paste with Rhapsody in Red, an opera-inspired study of tomatoes in motion. Red tomatoes are submitted to the effects of Italian opera music, specifically Verdi’s “La donna è mobile”, a song which has long been associated with Leggo’s advertising. Tomatoes are shown vibrating, bouncing, colliding and exploding as a result of the intense volume of the music played through the speakers. The end product being Tomato Paste with 100 percent concentrated passion.