Cannes Lions
OGILVY COSTA RICA, San Jose / UNIVERSAL / 2012
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Description
The client requested an extraordinary execution, inviting kids to use Lego bricks beyond the instruction manual, applying their imagination to create new and amazing things.
Execution
One month and 450,000 Lego bricks later, we are certain that the "Bang" is definately "Big".
Outcome
Was the most relevant day for Lego in Universal Store, with more than 1.000 posters given with Lego purchases.
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