Cannes Lions
LEO BURNETT MOSCOW, Moscow / undefined / 2011
Overview
Entries
Credits
Description
Lego's briefed the Agency to come up with an idea of an image campaign to communicate that nothing should limit child's imagination - not even the picture on the box - in a simple way that would work both for kids and their parents.
Execution
Mere pictures of what you can come up with seemed good enough for both kids and adults to grasp the idea.
Outcome
Apart from brand image refinement there was lots of earned media and free PR due to this print campaign.