Cannes Lions

LEIBNIZ BISCUITS

KOLLE REBBE WERBEAGENTUR, Hamburg / BAHLSEN & CO. / 2005

Awards:

2 Shortlisted Cannes Lions
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There has never been a website as small as this. There have never been webgames as small as this. Because there was never a cookie as small as Leibniz Minis.So, are you mini enough?

Via viral email promotion with this question was sent to our young target group. No words, just a link that directed them to AreYouMiniEnough.com. Here, they were challenged to play 18-to-18-pixel versions (that's even smaller than your thumbnail) of famous computer games like Space Invaders, Pong and Break Out. Those who managed this challenge were awarded with the world's smallest cookies: Leibniz Minis.

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