Cannes Lions
KOLLE REBBE WERBEAGENTUR, Hamburg / BAHLSEN & CO. / 2004
Awards:
Overview
Entries
Credits
Execution
The yellow signs were provided with special plastic edges to give them the same distinctive shape as Original Leibniz Butter Cookies. The names of selected cities and towns, for example, 'Süss' (Sweet), 'Gabe Gottes' (God’s Gift) and 'Schmatzfeld' (Munching Field), were used as a medium to make statements describing various qualities of Leibniz cookies.
Outcome
All parties involved benefited from the coop activities since the space costs were shared and the unusual approach attracted considerable attention.
Similar Campaigns
12 items