The yellow signs were provided with special plastic edges to give them the same distinctive shape as Original Leibniz Butter Cookies. The names of selected cities and towns, for example, 'Süss' (Sweet), 'Gabe Gottes' (God’s Gift) and 'Schmatzfeld' (Munching Field), were used as a medium to make statements describing various qualities of Leibniz cookies.

All parties involved benefited from the coop activities since the space costs were shared and the unusual approach attracted considerable attention.