Cannes Lions
KOLLE REBBE, Hamburg / BAHLSEN & CO. / 2010
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Outcome
More than 90% of all recipients ordered a packet of their portrait biscuits. On top of that, Leibniz was inundated with countless positive responses by e-mail, over the telephone and by fax. Inside the company, employees widely discussed the mailing, with some even taking the initiative and handing in their own ideas on how to tap in to the commercial potential of this laser technology.
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