Leica is the brand of German Leica Camera, manufacturing renowned cameras, lenses and sport optics. The objective of the campaign is to reposition the brand as less technological, more emotional and establish it as a luxury brand among a broader audience of non-experts.

The creative idea: offer users the opportunity to experience intensive moments first-hand. On the website we tell a story. A story about intense moments in the lives of four people. But since you only watch the story through the eyes of the protagonists, their moments will be as intense to you as they are to them.