Leica is a truly niche brand in Brazil. Buying a Leica is a symbol of sophistication and photography passion. Having focused communication actions like this reinforce the brand's positioning with its most faithful public and create a bond with trendsetters, important for an aspirational brand like Leica.

The 10 top clients of Leica Store São Paulo received it in their home addresses. The posters cost approximately US$ 350 per client. The result they brought to the brand is much more qualitative than quantitative. A close relationship with these clients is the most important thing to achieve for Leica. These people have paid at least 10 times this value for one camera in Brazilian market and are important influencers for other people with the same financial power.