Cannes Lions

LEICA RIFLE SCOPES

DEMNER, MERLICEK & BERGMANN, Vienna / COELN PETER / 2011

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Hunters need rifle scopes for long distances to reach their targets. Especially when it comes about big-game hunting in the wide scenery of Africa.In the commercial we show a hunter using such a rifle scope, from our client Leica. At the end of the commercial he can’t believe his eyes, because he overcame a really long distance – between separated continents.

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